Organic growth forgame-hostingcompanies.
We create entertaining short-form content and searchable YouTube tutorials that build trust, generate demand and turn gaming audiences into customers.
Built by a game-hosting operator who understands the industry.
Founded by Tom Pearce, who owns and operates HTNetwork — a game-hosting and gaming-software company. Not a generic marketing agency learning your product from a brief.
Most hosting brands post adverts and call it content.
Discount graphics, feature announcements and comparison-table SEO. It gives nobody a reason to follow, share or remember the brand — so growth stays rented from ads and affiliates.
“Five reasons to buy hosting from Company X”
“How to set up a modded Minecraft server for your friends”
Four kinds of content, one system.
Searchable tutorials
Keyword-led YouTube builds that answer the setup problems your future customers already search for — and your panel is what solves it on screen.
Viral short-form
TikTok, Reels and Shorts engineered to spread on the hook alone, then structured so your brand is inseparable from the moment people came to watch.
Educational & trust-building
Comparisons, tests and honest explanations that prove real technical depth — the reason viewers trust the recommendation when it comes.
Subtle product placement
Your panel appears because it is genuinely the fastest way to finish the job. Promotion happens by being useful on camera, never by pitching.
We don’t make adverts disguised as content.
Long-form tutorials capture the people already searching for what you sell. Short-form finds the ones who don’t know you yet. Both earn attention before they mention the product — value first, every time.
Direct your team, or hand us the channel.
Strategy & advisory
For hosts with an in-house marketing or content team. We set the direction and review the output; your team produces and publishes.
Done-for-you growth
We plan, produce and manage the content. You give us panel access and brand assets; we run the channel end to end.
A clear system, not a content lottery.
Audit
We review your channels, competitors and search landscape, and name the opportunities you are missing.
Strategy
Pillars, keyword targets, formats and a content calendar mapped to how people actually buy hosting.
Production
Scripts, filming, editing, thumbnails and publishing — by us, or by your team with our direction.
Measure & iterate
Tracked links, landing pages and codes so attributable signups are visible. What works gets made again.
Founded by an operator, not an agency.
Awareness.gg was founded by Tom Pearce, who owns and operates HTNetwork — a game-hosting and gaming-software company. He has run the panel, handled the support tickets, marketed the product and made the content.
That means no ramp-up spent explaining what a modpack, a node or a DDoS mitigation policy is — and content built around the questions your customers search before they ever reach your pricing page.
Scoped around what you need.
Packages are tailored to whether you need strategic direction, content production, or a full organic growth partnership. Pricing is quoted after the audit. Minimum engagement is three months — organic results compound, they do not appear in week two.
Strategy project
One-off audit and organic growth plan your team can execute immediately.
Advisory retainer
Fixed monthly direction, concepts and reviews for an in-house content team.
Production retainer
A monthly volume of short-form and tutorial content, planned, produced and published.
Growth partnership
Monthly base fee plus commission on clearly attributable new customers — tracked links, landing pages or codes only, never a share of all revenue.
Established hosts ready to own an audience.
We also work with gaming-software businesses, control panels, server-management products and adjacent gaming tools.
Your data stays yours.
Awareness.gg operates entirely separately from HTNetwork. Client analytics, commercial information and content strategies are kept confidential and are never shared with or used by any other business — including HTNetwork.
See what your channels are leaving on the table.
Tell us about your hosting business and we will review your current organic presence, your competitors and the search demand around your games — then walk you through what we would do differently.